A3 mock up

The A3 size of the booklet is much better. Type fits on the front cover much better and its generally much better than the A4 size.

Development of booklet

I then thought of applying the colour onto the type rather than having a full bleed of colour. It works quiet nicely but i won't be able to tell until they are printed.

Development of booklet

I applied the colours which i picked up from the fruit onto the design. I think the colours are bright and work really well. However i'm beginning to question whether the colour is just too much because i have to bare in mind that the 'i'm all natural baby' strapline is going on the back of the booklet.

Mock up of booklet

The first mock up i did was on A4 paper. i think the booklets are really cute because they are small, but i think if they were a bit bigger it would benefit the design and the type a bit more as there is a LOT of information on there.

Layout

I've layed out the type the way i think it will work, let see what it looks like when i mock it up.

Beauty

Planet

Community

Idea of colour pallete

I picked up the colours from the fruit, i'm hoping to use these colours in my booklet.

Ideas for booklet

My idea for the booklet is to have a 8 page double sided booklet which folds out to be a poster. I think some people find reading very boring and having an additional poster within a booklet will encourage them to take it away. I think its important that people know about the bodyshop products and why they should really buy their products. After all this is what the campaign is about.