Ideas for booklet

My idea for the booklet is to have a 8 page double sided booklet which folds out to be a poster. I think some people find reading very boring and having an additional poster within a booklet will encourage them to take it away. I think its important that people know about the bodyshop products and why they should really buy their products. After all this is what the campaign is about.

Gift Card Mock Up2

The front cover on this is much better. I think the bodyshop logo shape works really nice around the typography.

Gift Card Mock Up1

I think this has come together quiet nicely. The only thing i need to do is print the card on a thicker stock to stop being so flimsy. I'm also not too sure about the front cover. I know i wanted something simple and type based but i think this is too simple. Maybe a should choose a different layout..

Card Mock Up

I mocked up the gift card to see what it would look like. I'm quiet happy with the layout of the card as it splits up the logo and the strapline and it also gives me enough space to add the logo and tagline.

Card Development

Back of Gift Card

I got the terms and conditions from the website to add on the back. I know there's a lot of type but its something which need to be on the back of the giftcard.

Inside of Gift Card

I wanted to keep the inside of the gift card very simple as i wanted the gift card to stand out on the negative space.