Tuesday 25 May 2010

Stock

Another comment made about my promo material was the fact that people found it a bit uncomfortable to look at due to the design being printed on pure white card. They said it would benefit from printing on recycled stock as this would reflect the bodyshop values.

Below
I printed on recycled stock from the library, i think this works equally as well as the white matt i printed on. This stock is really easy to fold, so i think the production on this won't be too stressful.


Update on Leaflets

The same was said about the leaflets. They didnt look part of the set due to no elements of the 'i'm all natural baby' strapline not being on there. Also comments were made on the type setting. The capitals were making the text hard to read. Therefore others in my crit group suggested for changing type to lower case and also adding different weights of type would allow a bit of hierachy within the design.





They were right, the booklet works much better now.

Update on gift card

After the crit people had said the gift card didn't look as part of the set due to it not having any elements of the 'i'm all natural baby' strapline on the front. So i decided to change the tagline a bit from 'treat yourself' to 'treat your natural self' so i could incorporate my design onto there now, and make it work.

Friday 7 May 2010

Final Bodyshop Stuff bar Leaflet

Again, i will re-shoot for the final images.