Saturday, 6 March 2010

Choosing a suitable font

I tested upper case, lower case, a mix of both, Bold, Condensed, and scrip-style fonts. I felt the uppercase letters worked better than the lower case as it would give the impression that body shop is serious about their products. However, the lower case would work better in relation the the strapline i am using. I will try both to see which one works better.

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