I was a bit confused to how i could make my campaign look a bit more for the body shop rather than make it look like it was relating to food. The only thing on my poster campaign which related to the body shop was their logo. I sketched through a few ideas to how i could make my campaign work.
Firstly i thought about making products talk with my strapline in a speech bubble..however this maybe bad idea as i would loose the detail in the photographic type.
Secondly, i thought about quiet an illustrative approach where the type would be streaming out of the product.
And thirdly i thought about applying the type onto a body as i thought this would relate to the products of the body shop being beauty. I thought about this as in crit people said the products of body shop are to be applied to the body, not to be eaten!
I still wasn't sure how this campaign would work so i decided to speak to Joe about it. His advice was..
1. Look at the products which relate to fruit and body shop products.
2. Maybe adding a strapline, for example 'we use 1500 oranges to create the body cream' or something like that to make a connection between my quirky strapline and the products the body shop sells.
3. Finally, he said the image was strong and impactful and he would love to see it on a larger scale. He said my idea would be a waste if i didnt use it and he said the only thing im missing is that link for the bodyshop products and my strapline.
Below are a few ideas Joe gave me on how i could deal with my problem:
1. Take a bodyshop product and apply it as a exclamation mark at the end of my quirky strapline as this would make a relation between what product the strapline is aimed at.
2. Blow the strapline up and add small thumbnails of the product/products at the bottom to make a connection and also reduce the size of the logo.
3. Or, have a large image of the product with a strapline at the bottom.
Thursday, 18 March 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment