Firstly i thought about making products talk with my strapline in a speech bubble..however this maybe bad idea as i would loose the detail in the photographic type.
Secondly, i thought about quiet an illustrative approach where the type would be streaming out of the product.
And thirdly i thought about applying the type onto a body as i thought this would relate to the products of the body shop being beauty. I thought about this as in crit people said the products of body shop are to be applied to the body, not to be eaten!
I still wasn't sure how this campaign would work so i decided to speak to Joe about it. His advice was..
1. Look at the products which relate to fruit and body shop products.
2. Maybe adding a strapline, for example 'we use 1500 oranges to create the body cream' or something like that to make a connection between my quirky strapline and the products the body shop sells.
3. Finally, he said the image was strong and impactful and he would love to see it on a larger scale. He said my idea would be a waste if i didnt use it and he said the only thing im missing is that link for the bodyshop products and my strapline.
Below are a few ideas Joe gave me on how i could deal with my problem:
1. Take a bodyshop product and apply it as a exclamation mark at the end of my quirky strapline as this would make a relation between what product the strapline is aimed at.
2. Blow the strapline up and add small thumbnails of the product/products at the bottom to make a connection and also reduce the size of the logo.
3. Or, have a large image of the product with a strapline at the bottom.
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