Direction

This is the direction i want to take, to use the 'im all natural baby' strapline as i thought it was fun and cheeky and definately a unconventional brand campaign for the body campaign. I feel the cheekyness of the strapline will attract a younger audience and i feel the strapline also relates to the products as the products use 'all natural' substances in their products. I don't want this just to be aimed at a younger audience, i feel it may bring out the sense of humour in everyone who see's it, or at least make them smile.