Thursday, 18 March 2010

Lorenzo's feedback

After showing Lorenzo the tests of my campaign after speaking to Joe he advised me on a couple of things.

>He said the poster with the product cut up used an an exclamation mark is a no go area. He said companys DO NOT like it when you tamper with their products as they want their customers to see the products like they would see them in store when you buy them.

>The image was too flat and it needed to be lifted off the page. He advised me to use the noice tool to give it a shadow like below and also to distort it a bit to make it a bit more interesting.



> He also said to me that the type was written in one tone of voice which is boring. He asked me to say it to myself a few times to see how i would express the words when i speak it and then apply it to the type.

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